I spoke to several design agencies in Newcastle and was a little unsure on who to pick. A good friend of mine mentioned Divided Media to me and since then I haven’t looked back. I needed a company that had great ideas!

What I got in return from Divided Media was something special, fun, crazy, energetic and wonderful. If you are after a company that is just that bit different from the norm, then Divided Media is the company for you!

Irfan Asghar – Owner

MA Brothers

MA Brothers Website

Visit site: www.mabrothers.co.uk

MA Brothers Logo

Sunderland Echo Advert

To be an exceptional College that serves the education and training needs of the people and
businesses of Northumberland and beyond.

(Northumberland College, 2010)

Divided Media has produced the following concept designs in-line with the proposed tender document.

14-19 College Prospectus

Adult College Prospectus

Business E-Bulletin

Higher Education Bulletin

Bus Streetliner

Website Banner

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyse the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ans-off matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.

Article Source: http://www.articlealley.com/article_1772907_64.html
Author: Inspired Marketing Solutions, INC.http://www.justaskims.com

Increased Traffic through Search Engine Optimization

SEO is critical to the success of any Internet niche marketing campaign because it is one of the best ways website owners can increase traffic to their website. Search engines are used regularly by Internet users who are looking for more information on a particular subject. Internet users enter keywords to these niche subjects and visit the websites which rank well on the search engines. The Internet is a fast paced research tools and those who use the Internet expect results quickly. Your niche website may be filled with quality content, useful resources and helpful advice but if you do not optimize your website properly you many not receive the traffic your website warrants. If your website isn’t on the first or second page of search results it is unlikely many users will even see the link to your website.

In light of the propensity of Internet users to visit websites with high ranking search results it stands to reason that optimizing a website is absolutely necessary. Owners of niche websites who are successful recognize this fact and make concerted efforts to achieve high search engine rankings.

Using Keywords to Optimize a Niche Website

The Internet is driven by content and in this content driven world, savvy use of keywords is critical. Websites are typically designed for particular keywords. These keywords are words or phrases which Internet users will think of when they are looking for more information on products or services offered by the niche website.

Keyword density is one of the components which is often used to optimize a website. Keyword density refers to the number of times a particular word or phrase is used in relation to the total number of words in the article. This ratio is usually expressed as a percentage. Although there is no set keyword density that is guaranteed to produce optimal results but many successful Internet marketing strategies utilize keyword densities ranging from 2%-7%.

Using Inbound Links to Optimize a Niche Website

Inbound links are another tool Internet marketers can use to optimize their website for search engines. Inbound links are links from one website which refer visitors to the niche website. Search engines place value on these links because they are essentially one website vouching for the validity of another website. The ideal situation for an inbound link is from a website which complements the original website without being in direct competition with the website. An example of this may be a link to a resume writing service placed on the website for a corporate recruiter.

How Images Can Contribute to Search Engine Optimization

Images can also contribute to the search engine rankings of a website. This is one fact which is not commonly known by those who only casually dabble in the world of SEO. However, those who are savvy realize images, although not visible to search engines, can still contribute to a successful SEO campaign for a niche website. While images themselves are not visible to search engines, ALT tags are visible to search engines. It is through these ALT tags that website owners can allow their images to contribute to their search engine rankings. ALT tags are pieces of HTML code which describe the image. These tags are often visible to the website visitor when they move their mouse over the image. The text contained within the ALT tag may become visible at this time but otherwise visitors would be unaware they are even implemented.

Article Source: http://www.articlealley.com/article_1740996_3.html
Author: Theresa Truscott http://www.ziirii.com

Basically, you want direct visitors to specific areas and to deter them from leaving. So, you need to make sure that you have a clear ‘call to action’ in a prominent position on each page.

Access a free report, audio or course

Make sure that you have an opt-in box on every page of your website promoting your free content. This opt-in box will ask for name and email address, which will link to your shopping cart/list management service.

Buy a product

You want to make it as easy as possible for visitors to buy from you. Therefore, you should make sure that you include all the necessary information about the product, so the buyer does not have to contact you with questions. With this in mind, you could include a FAQ section that provides comprehensive answers.

You also want to make sure that people can pay via PayPal or using credit/debit cards, so a ‘Buy Now’ button is essential.

Sign up for an event

Whether you are running a ‘teleseminar’, a ‘telesummit’ or a live event, you need to have an opt-in box where people can enter their names and email addresses. You also need to set up a specific autoresponder list for these people, so that you can provide them with all the necessary information (call-in details, location, etc).

Become a member

If you run a membership site, you might want to offer a free or a trial version of your site. Make sure you have an opt-in box for these people asking them to provide all the details you need to set them up.

Request a call-back/contact

You might want to offer the facility for people to request that you contact them via email or phone. Make sure that you have a bold graphic button asking for their contact details and reason for contacting them.

Not leave!

Remember that visitors can leave your site at any time with a single click. Obviously, you do not want to happen, so make sure that you have clear calls to action that encourage visitors to stay as long as possible.

1. Consider the ergonomic and technological limitations of mobile devices

Compared to a computer, whether a cellular device or not, cellular devices have a significant smaller screen, no mouse, limited browser functionality, and a smaller keyboard that is more difficult to use. When targeting for mobile marketing create an atmosphere of navigation as comfortable as possible.

2. Exploiting the possibilities offered by the mobile

A major advantage of the mobile from a computer is the number of possibilities offered by the “all in one”. Nowadays, mobile devices are more than reduced by a phone, but have a camera, mp3 player, video camera, video player, calendar, and more. It is only with the advantage that all applications of mobile marketing as 2D bar code, image recognition, SMS, MMS, and Bluetooth can be deployed. It is essential to take into account if you want a successful mobile campaign.

3. Use a domain name like:.Mobi domain rather than.Com

Currently, there is no real naming rule for mobile sites. You can find mobile sites. Mobi or sub domain. Com or even conventional addresses with automatic detection. Suffice to say that for Mobile devices, it is impossible to know if a site is mobile or not. It is therefore to buy domains. Mobi as soon as one wants to set up a mobile site for a matter of simplicity

4. Do not use frames (to take into account also for the web in general)

While the use of frames in the classic web is strongly discouraged for reasons of natural search, the use of mobile web is simply impossible. Upon completion of the specification and development itself, it must no longer think in terms of ergonomics but in term fixed site mobile site. It is therefore to produce pages using “portrait” and use the XHTML (according to standards published by the W3C)

5. Supporting a mobile marketing campaign by a mobile site

Many advertisers are launching a mobile marketing campaign without wanting to invest in a mobile site. Or have one..Mobi domains may boost the brand and continue to increase the conversion rate if the latter is a site m-commerce. In addition, having a mobile site can afford to continue the mobile marketing campaign that will remain in all cases a specific operation.

6. Differentiate mobile sites from the internet

To create a successful surfing experience, the functionality used by mobile users must be rethought in relation to those used on the website. Indeed, the user wants to find information quickly and easily. It is therefore not to adapt a website current mobile site but to rework all ergonomics and content.

These constraints explain why although a few mobile site projects must be completely dissociated from a web site project. It is therefore necessary to have experts in the field of mobile web development to take into account all of these characteristics.

Now a native may ask how to carry out the procedure of website analysis. The answer remains simple all you need to do is, find a quality tracking software. Set up the software and perform simple tests to get it certified. For example A/B Split test is the famous offline test, it is regarded as true and yet repeatedly tested method for improving website traffic.

To begin with the test let’s say you took 1000 different names and make two sets of those 1000 names, each set carrying 500 names. Mail first set of names your original sales message. On the other hand, mail the remaining 500 same sales message but with a little variation. For instance you may change the subject of your mail or you pay change the price quote of product being offered or anything similar in this regard. The point is changing any one thing to compare results.

Rule of thumb is one mail pulls another one; this same is applied on online mailing. And truly speaking it is far easier these days with modern technology. With the help of tracking software you can twist a little price being offered, headings or the limit of trial version of any other scheme offered in any fashion that you may like, you can alter your mail with it.

But blindly you cannot do this for this you need to study your mail thoroughly and change only the part which as per your calculation will produce maximum result. Tweaking little elements can gradually improve your sales.

Certainly each tweak adds more to your revenue. Consider it in this way that your little changes monthly add 1% of your sales so this implies after a year it will be 12%. 12% increased revenue isn’t a bad increment after all. To share a secret with you even the top most websites get annually 2% responses.

By now you must have admired the website analysis part. These little changes in a controlled manner really added your sales ratio. After a specific period of time you have the tested, analyzed results and you know by changing what and when you can add your profit margin.

For exponential growth of your sales these changes plays a significant role. Summing up these elements is: offer list, heading, and price list. This is a continual approach by which you can definitely give a raise to your revenue. It is certainly an intelligent solution to increase your website traffic, raise you ranking and sales obviously. Looking for guaranteed way to increase your website profit, the simplest one is by means of website analysis. What we see these days is numerous people to make a quick earning haphazardly make a website and put it over the internet and really wish if this can do wonders for them. Most frequently known approach “hit or miss” is used. And believe me they normally miss it as website worth is not calculated by its attractive look it is always questioned by its functionality or approach towards the solution it is offering.

After struggling to find a design agency in Newcastle that I connected with I contacted Divided Media and asked them to design my promotional material, brand identity and eCommerce website. I wanted the full package! As I am a new start up I wanted to be involved from the beginning with the creation and development of my lettings company. Seeing the effort and determination that DM put into their work is a great inspiration to me!

I am looking forward to working with DM on future projects. If it’s creative flair, great sense of humour and fantastic business quality that you are looking for then Divided Media is definitely for you!

Melanie Jeavons – Director

Branding Identity

Website

Interactive PDF

Flyer

The work that Divided Media produced for us was fantastic. I am confident that the print Divided Media designed, will make the very best impression to the national and multi national companies that we target. Divided Media has helped our brand to take the next step into professionalism, mirroring their own work. Im sure in the future Studentdecks and Divided Media will do work together again, and I look forward to it.

Jonathan Job – Director

Branding Identity

Presentation Folder

Presentation Folder Inserts

I was trying to start my own electrical business and need help with my branding , logo design , business card & flyer design and web page. I looked at several companies and eventually decided Divided Media was the company for me. My initial attraction was the very keen pricing, however, I was even more impressed with the quality of the finished product as well as the excellent service provided, always friendly, reassuring and fully knowledgeable of what would work best. I have no hesitation in recommending Divided Media.

Trevor Smith – Owner

Branding Identity

Website